Breakthrough Thinking > Program 2: Customer Value Teams

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Customer value programs deliver high performance results all over the world. Product and market relationships come from executives and line workers and everyone in between.

Process:

Preliminary discussions select areas where breakthroughs in products, margins and markets are needed.

Participants find themselves in an innovative learning environment and in teams, define how customers and markets have been traditionally defined. Then innovation and imagination are let loose. Surprising alternatives are seen; mindsets opened. Breakthroughs are in the air.

On the second day participants form teams- each representing different customers and/or competitors. Each team presents competitive aspects of newly defined products or services. Walk around physical constructions are used to demonstrate past vs. future. Results and ideas are documented for next steps

In the 3 day version, teams are coached to put together preliminary project plans for implementation, review or reworking. A detailed and candid wrap up of what was unearthed is boarded and published; requests for new learning and follow up strategies are discussed.